We're a multidisciplinary design lab combining strategy, design, and development to solve complex challenges for companies building the future.
At Interract, we believe design is the most powerful tool for solving complex challenges. We’re evolving how it's used to build holistic experiences, direct narratives, and create products that succeed.
Some topics of interests for us
Hyper-personlisation, Generative UI, & Interaction
As LLMs evolve, answers to users' questions and queries have become increasingly personlized from the way its conveyed, its tone of voice, and processing speed. Now, we see a space of opportunity where modern static and rigid UIs have room to evolve to become dynamic and personalized for every user based on their intuition, culture, and context when interacting with it.
Design Systems in the age of AI
Design systems have become more important due to the growth of AI integrations, they're now a corner stone to enabling frameworks that streamline design processes and enhance consistency across teams and platforms. As companies and brands grow, their products, services, and visuals become more complex, so building systems that allow for agility has become more and more essential.
The evolving role of designers
With new developments in technology every week, we've found the role of a designer to be more important than ever. There's a growing demand for designers to be able to fit in the shoes of a strategist, researcher, and facilitator. Thus we see a new breed of designers coming to life. They are problem solvers, collaborators, builders, and they're able to blend creativity, empathy, and technical knowledge to create meaningful and impactful experiences.
